Make sure your customers know it's really you calling.
Legitimate business calls go unanswered every day. Learn how Branded Calling puts a trusted identity on your outbound calls.
And how Spoof Protection helps stop fraudsters from impersonating your numbers and your brand.
Don't let "Spam Likely" stand between you and your customers.
Customers are more cautious than ever about answering unfamiliar calls. Meanwhile, legitimate business numbers get hit by spam labeling, reputation issues, and spoofing; so important calls go unanswered and hard‑won trust quietly erodes.
Legitimate calls may be ignored when numbers appear as suspicious or "Spam Likely."
Customers are more likely to engage when they can clearly recognize who is calling.
Fraudsters can impersonate trusted organizations, putting customers and brand reputation at risk.
Four practical, business‑focused takeaways, no deep technical background required. Here's what stands between a call rendered "Trusted" and one rendered "Spam Likely."
What influences how phone numbers are perceived and displayed to the people you're trying to reach.
How Branded Calling helps legitimate calls display a trusted, recognizable identity.
How to help prevent fraudsters impersonating your trusted numbers and brand.
How reputation signals, call activity, customer reports, and changing patterns reveal potential issues early.
Consistent calling patterns · Branded Calling · trusted enterprise identity · STIR/SHAKEN authentication.
Spam complaints · spoofing · automated dialing · volume spikes · high block and hang‑up rates.
Director, Channel & Partner Sales, Transaction Network Services (TNS)
Andrew helps partners and enterprises strengthen trust in their business communications, working across TNS Branded Calling, call authentication, and Spoof Protection to keep legitimate calls recognizable and reliable.
Co‑Founder, RISE Technology Advisors
Eric brings 20+ years helping organizations evaluate and implement enterprise technology, including 11 years at AT&T and 13 years at CDW across communications, cloud, managed services, infrastructure, and security.
Call reputation is not static. Calling behavior, consumer feedback, spoofing activity, authentication, and other signals can influence how calls are treated, and whether customers answer.
Join RISE Technology Advisors and TNS to learn how organizations are strengthening caller identity, protecting against spoofing, and creating more trusted voice interactions.